A playful, vibrant identity for Netil Market. Full of personality, flexibility and a hint of D.I.Y. to reflect the eclectic traders within.
Taking reference from the unique shape of the space nestled between tracks, roads and buildings. The identity retains the rough around the edges, humble beginnings of the market. Whilst taking the brand to a more contemporary, and solid visual language.
Individual blocks represent the 6 pillars of the community. Flexible and dynamic, they transform to create characters and instructional wayfinding.