Rosie – AKA Bristol's best Cheesemonger – was taking a leap. Turning a part time passion into a full time business, with a new shop opening on St Nicholas Street. We needed to create an identity that would do the new brand and amazing cheese justice. A shopfront that people would notice and be drawn towards.
Setting up a simple identity system including the main stacked marque, alternate barrel version and all boiling down to a strong and recognisable cheese triangle motif. This doubles up as a strong direction graphic to signpost the shop.
Stationery and printed collateral was produced, together with stickers to be applied to the wrapped cheese. We worked with signpainter Simon Memel to handpaint all signs on site, adding a more crafted finish to what was a simple design and identity.